What to ask your SEO Company

On December 4th, I replied to a blogger's question about How to Choose an SEO Company. As promised, I have followed up with "What to Ask Your SEO Company" -- these are questions to use when interviewing prospective SEO vendors or when considering search engine optimization for your website.

Choosing an SEO company should not be a decision about cost, but rather skill and return on investment. Look to see if the company you are considering ranks well for the keyphrases related to their services, i.e. "Charlotte SEO."

Here are some questions to ask your SEO company:

1. How do you determine what keywords to optimize for?
2. Are you considered a "white hat" SEO company?
3. What are your contract terms?
4. Can you show me some of your client's sites?
5. What was the client’s ROI?
6. What kind of increase in qualified traffic can you expect for my site?
7. How long will it be until I start to see results?
8. How can I/we assist you in making this relationship work best?
9. What are your top SEO achievements?
10. Do you do PPC and would this be a part of your SEO process for me?

Look for the best company based on their performance for themselves (their website) and their client sites. Remember that cost should not be a deciding factor so much as ROI (return on investment)--believe me, you won't have any problem spending the money on SEO if your are getting it back 10, 20, 30 fold because of good SEO!


The Big Cheese
Mouse and Man - A Charlotte Web Design & SEO Company